The Potential of Shared Mobility Through Connected Cars

 

The Shared mobility refers to the usage of a fleet vehicle collectively by fleet owners for transportation without owning it. Some of the vehicles used for shared mobility include cars, vans, e-bikes, motorcycles, and scooters. Shared mobility offers economic efficiency over car ownership. Connected car fleets will allow OEMs to provide drivers and fleet owners seamless mobility service, that will contribute to a an overall sustainable society.

Increase in the Rise of New Business Models

Shared mobility is expected to generate three business models. Some organizations have already started working on these business models, while others are still under investigation. The three key models, which are expected to emerge globally are:

• Purpose-built vehicles for fleet mobility on demand are expected to gain popularity.

A new emerging market segment, which business organizations across the automotive ecosystem are looking into, is purpose-built vehicles. This is gaining popularity, as the cost of a conventional vehicle is costlier than vehicles used solely for ride-sharing and shared driving purposes. According to industry experts, the cost of purpose-built vehicles can be even 25% lesser than the conventional ones.

• Vehicle-as-a-fleet service is likely to be more prominent.

This is another business model that is expected to be increasingly provided by OEMs once purpose-built vehicles are a reality. In this model, there is an increasing demand of vehicle-as-a-service to shared mobility service providers to provide shared driving services. Some of the services include insurance, leasing, repair and maintenance, financing, and operation of the mobility service provider’s fleet vehicle. This model has given rise to new pricing models like ‘fixed-weekly’ or ‘fixed-monthly’ subscriptions based on the number of days/months the vehicles are used. In addition, there is also an option for ‘pay-per-km’, where the commuters can pay based on the number of kilometers traveled by the vehicle.

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